La Loupe is a small publisher creating unique travel books for local destinations in Germany, Austria and Switzerland.
As the lead creative designer I was responsible for the design of all printed matter ranging from the travel books, covers, merchandising and trade fairs.
One of La Loupe's trademarks are their custom illustrations that are constantly added to. My responsibility also included updating the illustration collection on a regular basis creating new illustrative elements to be used across the brand.
My role: Art Direction, Design and Illustration
Tools used: Illustrator, InDesign, Photoshop